Grow Therapy, a mental health platform offering both in-person and online therapy services, will move its New York headquarters from SoHo to a larger office at 100 Broadway in Lower Manhattan. The relocation is part of the company’s plan to expand operations in the city, supported by up to $1.8 million in performance-based Excelsior Jobs Program tax credits. Grow Therapy aims to create at least 186 new full-time jobs over the next five years, adding to more than 100 positions it already maintains across New York State.
Governor Kathy Hochul commented on the expansion: “Grow Therapy’s decision to expand in Lower Manhattan underscores New York’s commitment to building a vibrant tech sector that creates high-quality jobs, attracts world-class talent and improves access to care for those who need it most,” Governor Hochul said. “By supporting innovative companies and investing in the next generation of technology development, we’re strengthening the foundations of New York’s economy and positioning our state as a national leader in tech-driven growth and opportunity.”
Hope Knight, President, CEO and Commissioner of Empire State Development (ESD), also addressed the announcement: “New York is home to world-class talent and forward-thinking companies driving change in healthcare and technology. Grow Therapy’s decision to expand here underscores our state’s leadership in building a modern, equitable healthcare system powered by innovation. These are the kinds of high-quality jobs that strengthen our communities and keep New York at the forefront of digital health.”
Founded in 2020, Grow Therapy was established with the goal of making mental health care more accessible by connecting clients with independent therapists and insurance providers through one platform. As part of its expansion plans, Grow will invest $16 million into research and development focused on technological innovation—including artificial intelligence applications designed to assist clinicians—in New York.
Jake Cooper, CEO and Co-Founder of Grow Therapy, reflected on the company’s origins: “New York is where Grow began, with a simple Craigslist ad asking mental health providers if they needed help contracting with health insurance. Today, nearly one million people across the country turn to Grow for effective mental health care, and that kind of momentum starts in New York. As we take on the hard work ahead, we are building clinician-guided artificial intelligence that supercharges care, and we are investing here because this city is a magnet for talented people with grit and purpose. We are grateful to Empire State Development and the Excelsior Jobs Program for their support.”
The move comes amid significant growth within New York City’s technology sector; between 2013 and 2023 it expanded by more than 160 percent—now supporting over 400,000 jobs with an average salary above $180,000—and attracted over $22 billion in venture investment during 2023 alone. This ongoing growth aligns with Governor Hochul’s efforts toward making New York State a global center for innovation.
Empire State Development serves as New York’s main economic development agency promoting business growth throughout all regions of the state.
Grow Therapy operates a network of approximately 23,000 vetted providers delivering insured therapy services nationwide.
