Bianca Mazur, a member of Pace University’s Class of 2026, is pursuing a BBA in Sports Marketing and an MS in Social Media and Mobile Marketing at the Lubin School of Business. She is also active in campus life as a member and current President of the American Marketing Association (AMA).
Mazur chose Pace University for its strong marketing program and reputable business school. “When I was researching colleges, I knew I wanted to attend a school with a strong marketing program and a reputable business school—Pace checked both of those boxes. After touring the campus, I discovered even more of what the University had to offer, including an incredible location, a stellar Career Services department, and a strong alumni network. As someone who wanted to be involved on campus and pursue a career in marketing, I was drawn to many of Pace’s attributes and knew it would be a great fit,” she said.
Her involvement with AMA has been central to her student experience. Mazur started as a general member before advancing to Digital Marketing Coordinator, Vice President, and eventually President. “I’ve been involved with the American Marketing Association (AMA) since I first started at Pace, and the experience has truly been transformative. I began as a general member, then joined the e-board as the Digital Marketing Coordinator, which reinforced my belief that marketing was the right path for me. From there, I served as Vice President, and I currently hold the role of President. Through AMA, I’ve hosted events, executed social media campaigns, connected with industry professionals, and helped lead our chapter to being ranked among the top 10 in the world. I’m incredibly grateful for the opportunities AMA has provided and excited to continue leading the organization to bring new experiences to students on campus.”
As President of AMA at Pace University, Mazur leads recruitment efforts and manages event operations while representing both AMA’s partners and the broader university community. She explained: “My role as President of the American Marketing Association has strengthened my skills in leadership, communication, and project management. In this position, I’m responsible for driving recruitment, marketing strategy, and event operations, as well as serving as the face of the organization to the Pace Community and AMA’s partners. I lead a team of 10 dedicated students and enjoy working with them to bring events to life both on and off campus. Being President has deepened my involvement in the marketing industry and helped me further develop the skills needed to succeed in it.”
Mazur’s academic focus on sports marketing was influenced by learning about internships with New York professional sports teams available through her program at Pace University. During her second year she interned at Madison Square Garden Sports after attending an on-campus information session organized by MSG Sports—a key opportunity facilitated by university resources.
The Pforzheimer Honors College has also played an important role during her time at Pace by providing mentorship from faculty advisors who have helped her plan her academic path efficiently while offering ongoing support.
Mazur highlighted attending conferences such as The International Collegiate Conference (ICC) in New Orleans with fellow AMA members as one of her favorite opportunities during college.
She encourages other Lubin students to connect with their professors for advice or industry contacts: “Get to know your professors! They’re incredibly knowledgeable about the subjects they teach, and they can often help you make valuable connections in the industry. That’s something I encourage all students to take advantage of.”
Reflecting on her experience at Lubin School of Business so far she added: “To me,#LubinLife represents the strength and support of The Lubin community.During my time at Pace,I’ve met professors who helped me form connections ,administrative staff who made it possible for me receive funding for conferences,and peers who continually inspire me grow.I truly value my friendships within Lubin am grateful opportunities support one another throughout our college journeys.”
